Transforming HR for Growth: Strategies for Independent Sponsors

[Published on November 10th 2025]

This video features Mark Sinatra, who shares his journey from independent sponsor to CEO of Aspen HR, a PEO dedicated to providing comprehensive HR solutions for independent sponsors and lower middle market private equity funds.

Mark discusses the evolution of Aspen HR, its focus on serving portfolio companies, and the importance of HR due diligence during the acquisition process. He explains how Aspen HR's services help independent sponsors manage HR effectively, reduce costs, and mitigate employer risks, ultimately leading to increased enterprise value for their portfolio companies.

 

In this video:

00:00:00 - Introduction to Independent Sponsorship
00:00:25 - Background and Early Ventures
00:00:58 - Introduction to Aspen and Its Focus
00:01:40 - Services Offered to Independent Sponsors
00:02:45 - HR Due Diligence Projects Overview
00:03:28 - HR Audit Process Explained
00:04:10 - Value-Added Services for Clients
00:04:54 - Cost-Effective HR Management Solutions
00:05:36 - Integration of Add-On Acquisitions
00:06:29 - Engagement Process and Client Range
00:07:00 - Contact Information and Closing Remarks

About the Author
Mark Sinatra is the CEO of Aspen HR, where he leads the strategic direction and growth of the company. Prior to Aspen HR, Mark was CEO of Staff One HR, where he led the company through a period of substantial growth highlighted by achieving the Inc. 5000 list of fastest-growing companies for four years in a row, and culminating in Staff One HR’s sale to its largest privately-held competitor, Oasis Outsourcing, in December 2017. Mark oversaw the Western half of the country for Oasis Outsourcing until its sale to Paychex for $1.3bn in December 2018. Prior to his leadership experience in the HR industry, Mark worked as a consultant and investment banker.

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