Gene Massey, Chairman and CEO of MediaShares.com has spent over two decades helping companies raise capital, primarily through individual investors under SEC Regulations CF and A. When one of his real estate clients expressed interest in exploring equity financing, Gene knew he needed fresh insights into the private equity world. Here’s a look at how the event expanded his knowledge and opened new doors.

Q: What challenges were you facing before attending the iGlobal event?

I was working with a client who had a standout real estate deal. While he had successfully financed many of his previous projects with debt, this time he wanted to explore equity financing. This shift presented a new challenge, so I attended the event to gain insights and explore equity options for his deal.

Q: How was your overall experience? What aspects of the event did you find most valuable?

The most striking part of the experience was the sheer number of private equity investors gathered in one place. Meeting so many investors in a single day was an eye-opener. The panels were also a highlight—they were packed with educational content, giving me a chance to familiarize myself with the speakers before approaching them directly.

Q: What is your key takeaway? Can you share a specific moment or session from the event that particularly resonated with you? Can you provide some detail about how you can relate that to your work? How you will use it in your work?

The breakout sessions stood out to me. While they didn’t directly address my immediate concerns, they opened my eyes to new areas that I hadn’t considered before but am now eager to explore further. It broadened my perspective and sparked new ideas I plan to look into moving forward.

Q: How has attending this event positively impacted your knowledge or professional development? Can you please give some specific examples?

I now have a clearer understanding of how to approach top-tier private equity firms. Learning exactly what these firms are looking for helps me focus my outreach on those that are genuinely interested in deals like mine. It’s a huge time-saver and has made my process more efficient.

Q: What was the most important outcome of attending the event?

I walked away with a wealth of valuable contacts. It would have taken me weeks or even months to connect with the same people on my own. This networking opportunity was by far the most important outcome for me.

“A day of information and contacts in the private equity world that was extremely valuable.”

- Gene Massey, Chairman/CEO, MediaShares.com

For Gene, the event was less about immediate solutions and more about gaining access to new perspectives and networks that can shape future opportunities. The ability to quickly identify which firms align with his client’s needs has streamlined his approach to raising capital, making the experience both productive and insightful for his professional development.

Are you aiming to unlock new private equity opportunities and streamline your capital-raising approach like Gene Massey? Don’t miss our upcoming events—learn from industry experts and make the connections that matter. Click below for details.